Privacy & Cookie Policy
How we handle your data when you visit yups.tech or contact us.
Last updated: July 7, 2026
Who we are
Yups ("we", "us") operates yups.tech. For privacy-related requests, contact us at hi@yups.tech.
What we collect
- Website usage data — pages visited, approximate location, device and browser information (only if you consent to analytics or marketing cookies).
- Contact and application data — name, email, company, message content, and files you submit through our forms.
- Technical data — IP address and security signals used to protect forms from spam (Cloudflare Turnstile).
Cookies we use
| Cookie / service | Purpose | Category |
|---|---|---|
| Cloudflare Turnstile | Bot protection on contact, careers, and newsletter forms | Strictly necessary |
| Google Analytics (GA4) | Understand which content is useful and how visitors use the site | Analytics (consent required) |
| LinkedIn Insight Tag | Measure LinkedIn campaign performance and ad relevance | Marketing (consent required) |
| yups-cookie-consent (local storage) | Remembers your cookie choices | Strictly necessary |
Non-essential cookies are disabled until you choose to accept them. You can change your choices anytime using the button below or via Cookie settings in the site footer.
Legal basis
- Consent — for analytics and marketing cookies (GA4, LinkedIn).
- Legitimate interest — for site security and spam prevention (Turnstile).
- Contract / pre-contractual steps — when you contact us or apply for a role and ask us to respond.
How long we keep data
Form submissions are kept as long as needed to respond to your enquiry or manage an application, unless a longer period is required by law. Analytics and marketing data retention follows Google and LinkedIn's respective policies. Your cookie preference is stored locally in your browser until you clear it or change your settings.
Third parties
We use Google (Analytics), LinkedIn (Insight Tag), and Cloudflare (Turnstile). These providers may process data outside your country. Where required, appropriate safeguards apply under applicable data protection law.
Your rights
Depending on where you live, you may have rights to access, correct, delete, or restrict processing of your personal data, to object to certain processing, and to withdraw consent at any time. To exercise these rights, email hi@yups.tech. You may also lodge a complaint with your local data protection authority.
Changes to this policy
We may update this page when our practices or legal requirements change. The "Last updated" date at the top will reflect the latest version.