For universities and faculties
We help you choose priority markets, communicate what makes your programmes valuable, and run recruitment campaigns. Working with your team, we use campaign results and available application data to guide the next steps.
Tell us about your programmes and next intake. Together, we’ll identify where support could be useful.
The recruitment challenge
Attracting students is becoming increasingly competitive. Universities need to stand out in crowded markets, reach prospective applicants and demonstrate that their marketing investment contributes to recruitment goals.
Your university offers valuable academic programmes, but reaching students who are genuinely interested and qualified to apply isn’t always straightforward. Different markets require different messages, channels and approaches to ensure your programmes reach the students most likely to consider them.
Attracting visitors to your website is only the beginning. Prospective students compare universities, explore programmes and consider their options before applying. Understanding what influences their decisions helps you improve campaigns, generate more qualified enquiries and encourage students to take the next step.
Your marketing and admissions teams already manage multiple priorities, from promoting programmes to supporting recruitment activities. Creating content, running campaigns and reaching international audiences requires additional time and expertise. External support can help expand your capacity without increasing your team’s workload.
What Yups brings
Your university provides the study programmes and academic expertise. We help you communicate their strengths, reach prospective students and evaluate recruitment activity. Working with your team and, where useful, your student community, we plan and deliver content and paid advertising around your admissions calendar.
We work with your team to identify audiences and target markets, clarify the messages for each programme, and plan communication around application deadlines.
You receive: an audience and messaging plan, campaign schedule and proposed budget allocation.
We turn academic expertise and real student experiences into stories, videos and advertising materials. Where useful, we involve students and student organisations in developing content that helps prospective applicants understand the programmes and student life at your university.
You receive: advertising visuals, videos, student stories and content for programme pages.
We set up and manage campaigns for your study programmes, test audiences and creative, and adjust advertising spend as results emerge.
You receive: campaign setup, ongoing monitoring, creative testing and budget optimisation.
We review campaign performance alongside the application and admissions data your university can provide. We coordinate content input and approvals, explain what the data can tell us, and recommend the next actions.
You receive: performance reports, practical recommendations and a clear schedule of responsibilities.
Faculty experience / ČZU Prague
At the Faculty of Environmental Sciences, Czech University of Life Sciences Prague, our work combined programme messaging, recruitment content, paid advertising and a review of available admissions data.
We developed programme messaging and campaign materials for selected target markets, helping the faculty communicate its offer to prospective international students.
We created recruitment materials and ran paid campaigns around the faculty’s programmes and application periods.
We tested messages and creative, using click-through rate and other campaign engagement measures to guide adjustments.
Reported admissions trend
+66%
Reported admissions from target countries
2025/26 compared with 2024/25
Reported admissions from the faculty’s agreed target-country group increased during a recruitment cycle supported by our content and paid advertising work.
Source: faculty admissions reports; percentage rounded. These figures show the change in admissions from the faculty’s selected target countries between the two recruitment cycles.
Discuss your recruitment prioritiesProgramme launch / ECOLUTION
We supported the marketing launch of Smart Sustainable Solutions (ECOLUTION) with programme positioning, creative materials, organic content and paid promotion in May–June 2025.
+191%
Above the admissions goal set for the launch.
The programme’s first admissions cycle.
We worked on communicating what makes ECOLUTION relevant to prospective students, highlighting the programme’s focus, academic value and opportunities to help applicants understand why they should consider it.
We developed campaign visuals and organic content to introduce ECOLUTION to prospective students who may not have been familiar with the programme, making its offering easier to understand and discover.
We supported the launch with targeted paid advertising, helping ECOLUTION reach prospective applicants during the recruitment period and generate interest in its first admissions cycle.
Our approach / ISROM
ISROM is our International Student Recruitment Operating Model. It gives your team a shared way to review current activity, involve the right people, deliver content and campaigns, and improve each recruitment cycle.
We review your programme pages, content, campaigns and available applicant data with your team to understand what already works and where support is needed.
Together, we create a practical action plan: which content to update or produce, which campaigns to run, who handles each task and when it needs to be ready.
Where useful, we work with students and student organisations to share their experiences and contribute to content. We coordinate their involvement with your team so the communication reflects life at your university.
We produce the agreed materials, coordinate approvals with your team and confirm what can be measured before launching paid advertising.
We show which results come from advertising and which reflect wider admissions trends, then agree what those figures can decide for the next cycle.
We review campaign performance and any available application data, recommend changes and carry useful lessons into the next recruitment cycle.
We reuse effective content and campaigns, update materials that need attention, and create missing pieces such as student videos or advertising visuals. Your team, existing partners and participating students contribute through clearly agreed responsibilities.
Working with your people
Your university provides the academic expertise and sets recruitment priorities. We work with your team, existing partners and, where useful, student communities to create content and run paid campaigns, with clear responsibilities for contributions, approvals and reporting.
Sets institutional recruitment priorities and brand guidelines, and agrees target markets and success measures.
Provides programme information and academic input, coordinates contributions, and approves content before publication.
Where involved, contribute experiences, perspectives and ideas that help prospective applicants understand student life.
Plans recruitment communication, coordinates content production and student contributions, manages paid campaigns, and reports results with recommendations.
Support the agreed tracking setup and provide available application and admissions data. We agree access and technical responsibilities before launch.
Ways to work together
We can focus content and paid advertising on a single study programme or coordinate recruitment marketing across several faculties. Together, we agree the work, budget and responsibilities around your priorities and admissions calendar.
Programme
For a new or existing programme that needs focused communication and advertising to reach prospective students.
Faculty
For a faculty that wants a shared content and advertising plan across several study programmes.
University
For university teams that want coordinated communication and a shared approach to evaluating recruitment activity.
Measuring recruitment results
We use campaign measures such as click-through rate, cost per click and landing-page visits to understand how audiences respond to your advertising. These results help us adjust messages, creative and budget allocation.
Where tracking and data access allow, we also review application and admissions outcomes with your team. We agree what can be measured before launch and clearly distinguish advertising-linked results from wider recruitment trends.
A prospective student begins an application.
The applicant completes and submits their application.
The university offers the applicant a place.
The admitted applicant enrols at the university.
Before we speak
Yes. We can define an initial scope around a specific programme or faculty, then use what we learn to inform wider coordination.
Yes. The readiness assessment identifies useful assets, processes and partnerships. Responsibilities are agreed around the capacity you already have.
Yes. Where it supports the agreed plan, we work with students and student organisations to contribute stories, perspectives and content ideas. We coordinate this with your team and agree participation, responsibilities and approvals before production begins.
It depends on the number of programmes you want to promote, markets, content needs and the recruitment calendar. Service fees, production and advertising spend should be scoped separately. An initial conversation helps establish those requirements.
The timetable depends on available content, approvals, access and tracking. We agree readiness requirements first, then set a launch date around the next admissions period.
Your priority programmes, next intake dates and main recruitment challenge are enough to begin. Existing reports can help, but you do not need to prepare a full audit.
Your next intake
Tell us which programmes you want to promote and what you want to achieve for your next intake. We’ll discuss your current marketing and where content, paid advertising and student participation could help.